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Justin Reiter may be the only Olympian who's road to Sochi actually included time living in their truck. Reiter has been shredding the alpine snowboarding World Cup since 2005, and he has racked up several top-ten finishes, including a third-place finish in Valamalenco, Italy in 2008. His consistent results kept him in the weekly highlights, but his silver medal at 2013 FIS World Snowboarding Championships really showed the world that he's a force to be reckoned with. After a summer of training and living out of his Toyota truck, Reiter reeled in more solid World Cup results and earned a spot on his first Olympic team. 

Justin Reiter's mom gave him his first snowboard, a Burton Performer Elite, when he was nine years old and he began to dream of the Olympics almost immediately. He rode throughout high school and then moved to Steamboat Springs, Colo. at 18 to pursue his Olympic dreams with the Steamboat Springs Winter Sports Club. When not training or competing, Reiter enjoys backcountry snowboarding on his split board, freeriding, mountain biking, yoga, golf, reading and traveling the west in his truck.  



  • 2013 FIS World Snowboard Championships, silver (PSL), 11th (PGS)
  • Eight-time NorAm Cup champion
  • 2007 FIS World Snowboad Championships, 11th, (PGS), 13th (PSL)
  • 2005 FIS World Snowboard Championships, 10th (PGS), 15th (PSL)