PARK CITY, UT (Nov. 21) – The U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding, has extended its partnership with ski sock manufacturer SmartWool, for an additional eight years, as its official sock provider. As a part of the partnership SmartWool® PhD® Ski, Nordic and Snowboard socks will don the feet of U.S. Ski Team and U.S. Snowboarding athletes in alpine, freestyle, nordic and snowboarding sports programs. SmartWool has been a USSA partner since 1996.
"SmartWool has always been proud to partner with and support the USSA, as well as its athletes," said Laura Sankey, SmartWool marketing director. "We look forward to extending our relationship with the organization, providing top performing technically designed sport specific socks for which we’re known to skiers and snowboarders around the world. It’s the perfect platform for us to display our commitment to athletes at the Olympic level as well as to up and coming junior competitors."
The longstanding partnership extension calls for SmartWool to continue to supply athletes with PhD® performance socks through the 2018-19 winter season. Additionally SmartWool will have sampling rights, event presence, use of the U.S. Ski Team and U.S. Snowboarding logos, as well as the associate event sponsorship for the USSA Marriott Junior Nationals, a series of events nationwide for future national team stars.
"SmartWool is not only a great brand partner, but provides a technically superior product to our athletes," said the USSA's Chief Revenue and Marketing Officer Andrew Judelson. "One of the key aspects we look for in our suppliers is the ability to enhance athlete performance as well as help to take our brand to the millions of skiers and snowboarders nationwide."
About SmartWool: Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award winning website: www.SmartWool.com.
About the USSA: The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for development in the sports. With a vision to make the USA the best in the world in Olympic skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT. For more information, visit www.usskiteam.com and www.ussnowboarding.com.